TripleLift Expands Global Presence with New Business Operations in Asia-Pacific


Advertising Technology Innovator Enlists Henry Shelley of Trade Desk to Lead APAC Region

SINGAPORE, August 5, 2021 / PRNewswire / – TripleLift, one of the world’s fastest growing advertising technology companies, today announced the expansion of its Asia Pacific (APAC) with Henri shelley appointed managing director, based in Singapore. TripleLift’s expansion into APAC is fueled by its success in Australia, where the company works with 70% of the top 50 comScore publishers.

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“As the headquarters of many of the world’s largest and fastest growing digital advertising markets, Asia Pacific offers publishers and advertisers a huge opportunity to harness the power of programmatic to achieve their business goals, ”said Jacqueline Quantrell, Director of Revenue, TripleLift. “With our established portfolio of ad formats, our increased investments in new technology and Henry leading our business in APAC, we’re ready to help more publishers increase their budget share and help advertisers reach their target audiences. “

In two short years, TripleLift has grown into APAC /Australia partnerships with publishers of more than 250%. TripleLift’s multiple ad formats have become an integral part of programmatic revenue strategies for most of these publishers. Since launching the industry’s first native ad exchange in 2014, TripleLift has expanded its market and offerings to include display and video. Specifically, TripleLift’s branded video solution generates 4 times more engagement than a standard outstream format, measured by time spent.

Shelley brings extensive experience in accelerating client business and expanding the company’s operations in all regions, including London, Australia, and Singapore. He most recently served as Managing Director of The Trade Desk, leading its expansion through South East Asia. Previously, he was Global Account Manager for Amnet Programmatic Experts (Dentsu Aegis Network) and held positions at Columbus Agency and Latitude.

“Programmatic native advertising is now an essential and permanent part of media plans in the APAC region. For good reason. Attractive advertising formats enrich people’s experience with brands. This gives advertisers, publishers and broadcasters evolving performance, ”said Henri shelley, Managing Director, TripleLift. “TripleLift has quickly established itself as a trusted partner in Australia, and with the acquisition of the company – one of the largest deals in ad technology history – APAC’s expansion into key markets accelerates. I am more than excited to lead the next phase of TripleLift’s growth in APAC, helping to shape the future of digital advertising and making advertising work better for everyone in the region. “

TripleLift first launched its native programmatic product 7 years ago to help publishers compete with large media platforms that were taking an increasingly disproportionate share of ad budgets and crushing publishers on the open web in the process. Since then, the company has expanded its product portfolio to support all major programmatic tradable advertising formats, from display to connected television. Today, 75% of TripleLift publishers transact across multiple ad formats and 73% offer video inventory on the platform.

This announcement follows the overtaking of TripleLift $ 1.5 billion in lifetime ad spend through its platform last month, marking a 50% increase in spend since the last report released less than a year earlier. In addition, its recent acquisition by Vista Equity Partners for $ 1.4 billion accelerates global growth and investment in its technology and product innovation.

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SOURCE Triple Lift


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