By Clare Duffy, CNN Business
TikTok has reached one of the most exclusive milestones in the tech industry.
The company said in a blog post on Monday that it now has over 1 billion monthly active users globally, making it the rare social media app that doesn’t belong to Facebook or Google. to claim an audience of this size.
The popularity of the abbreviated video app increased as people spent more time on their phones during the pandemic. It has also benefited and fueled the growth of the creator industry as more and more people seek to make a living by posting content on social media sites.
The growth of the Chinese application comes despite efforts by former President Donald Trump’s administration last year to shut down TikTok in the United States. And while Trump’s efforts ultimately failed, the app was banned in India and comes under scrutiny by European regulators over its data protection practices and child safety.
TikTok has also maintained its popularity despite the launch of similar products by its competitors, including Instagram’s Reels, YouTube’s Shorts, and Snapchat’s Spotlight.
Monthly active users of the app in August were up 25% from the same month last year, according to app store intelligence firm Sensor Tower.
The announcement strengthens TikTok’s place in the competitive ranks of older social media platforms like Facebook, YouTube and Instagram owned by Facebook, the latter of which reached 1 billion monthly users in June 2018. In contrast, Snapchat, which does exist for nearly twice as long, said earlier this year that it had reached 500 million monthly active users. When Twitter last reported this metric in 2019, it had 330 million monthly active users.
During the pandemic, TikTok was successful in attracting more millennials and top creators from Instagram and other sites. TikTok also launched a billion dollar creation fund last year to encourage users to create content on the platform.
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