Renowned American salesman and author Joe Girard once said that the elevator to success was out of order. You will need to use the stairs one step at a time.
The saying is true in the life of Peter Njuguna wa Muchaba who achieved the penultimate goal of owning a radio station in Alabama, USA after years of hard work and hard work.
Talk to Inooro FM presenter, Jeff Kuria, Muchaba presented himself as an independent person with an impeccable work rate.
An image of Diaspora Media Max Global CEO Peter Njuguna wa Muchaba.
Diaspora Media Max
His journey dates back to 2003 when he moved to Alabama in search of greener pastures. At the time, he had a chip on his shoulder to prove to his family that he can take care of himself.
“After graduating from university, my father gave me Ksh 40,000 to start a business, but I refused. I saw myself as someone who can handle things on my own and eat his sweat” , did he declare.
His entrepreneurial adventure began by selling milk to informal shops (kibanda) – something he has long hidden from his family.
“I was selling milk to kibanda in order to earn a living. After working for more than three years, the business grew tremendously and I started selling 2,000 liters per day,” he noted.
Fortune smiled on him when he obtained a green card in the United States on the basis of a lottery. Muchaba was hosted by his brother in the state of Alabama.
He resorted to menial labor, including cleaning toilets and scrubbing floors in nursing homes.
“They paid me 889 Ksh (7.5 dollars) per hour. In the United States, you are only allowed to work 40 hours a week. Later, I quit to learn how to drive trucks “, he recounted.
In 2006 Muchaba opened his first business, Kiambu Express, which only operated for three years before closing it and later launching NW Express alongside his brother.
While he is testing various businesses, the idea of launching a radio crosses his mind, Diaspora Media Max Global – whose purpose is to keep members of the diaspora informed of news from their country.
“Initially, the idea of the business was to deal in foreign currencies. But I deviated from the role and the sorting to immerse myself in the media industry in order to provide members of the diaspora with worthy content. As soon as we launched, the business started growing from social media pages with people sharing the live link with their families and friends.
“The largest percentage of our audience follows us through the app. Many people have embraced the online platform where our content can be streamed live,” Muchaba explained.
Muchaba stressed that every Kenyan should not get weary in the endless pursuit of their dreams.
File photo of the interior of a US-based public radio station