Study says broadcast radio should be standard in every vehicle – RadioToday


Broadcast radio continues to dominate as the preferred source of in-car entertainment across the world, according to a new international study released today by Edison Research.

Of the 1,100 recent and potential car buyers surveyed in the UK, almost all (89%) say that a radio tuner should be standard equipment in every car, a trend that is consistent across all car groups. ‘age.

The survey also finds that radio availability has a major impact on consumers’ vehicle purchasing decisions: 78% of potential UK car buyers say they would be less likely to buy or lease. a vehicle that is not equipped with a radio tuner.

The survey – commissioned by WorldDAB in partnership with Radioplayer and sponsored by the National Association of Broadcasters, Commercial Radio Australia and Xperi – interviewed those who had recently bought or leased a new car, or were considering doing so in the near future.

In addition to the UK, the survey interviewed car buyers in Australia, France, Germany, Italy and the United States.

When considering the standard audio features most appreciated in a new car, having a broadcast radio tuner ranks first for potential car buyers (rated “important” by 89%), ahead of USB ports (rated “important” by 83%) and Bluetooth availability (rated “important” by 80%), and well ahead of smartphone mirroring technology (Android Auto is rated “important” by 59% and Apple CarPlay by 57%).

The daily consumption of radio broadcasts among UK motorists remains significantly higher than for any other form of audio content. 61% of respondents say they listen to the radio broadcast in the car “frequently”, compared to 21% for online music streaming services and 15% for CDs.

Echoing the levels of use, a clear majority (83%) agree with the statement: “the radio offers a better listening experience in the car than other types of audio sources”. Respondents say the main reason for listening is ‘to get news and information’, cited by 58%, followed by ‘to listen to their favorite songs’ (42%).

A clear majority do not want to pay for the radio – 93% say it is “important” that the radio remains free to listen to – as is currently the case via analog and digital radio tuners. The importance of free-to-air radio has been underscored by motorist concerns about data charges for streaming content: a clear majority (79%) of those who currently listen to audio through their mobile device say they are “Concerned” about the amount of data they are using.

UK car buyers were also asked what value-added car stereo features are most in demand. The “ability to search for radio stations using voice commands” is most popular (mentioned by 53% of respondents), followed by “providing information on content” (50%).

The consumption of radio broadcasts remains very high among today’s motorists in the UK, with 89% saying they listened in the last week and 76% saying they listen at least once a day.

The car remains the most popular place to listen to the radio, cited by 87% of respondents on average, followed by 77% who listen at home and 40% who listen at work.

Tom Webster, senior vice president of Edison Research, comments, “This is a major consumer study covering some of the biggest auto markets, but attitudes towards radio among car buyers. in all of the countries surveyed were strangely similar.

“It is also clear that broadcast radio has been specifically identified as a must-have option. About two-thirds of motorists in all countries surveyed said they “would not listen to their favorite radio stations” if they were only available online. For consumers, the availability of free and easy-to-access broadcast radio as standard is an essential part of the in-car entertainment system and should remain so. “

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