Roundup of moves and mergers –


welcome to Sportico’s Transactions Wire, a weekly recap of sports industry personnel, partnerships and purchases


American football will retire in October after two years in office

CEO and General Secretary of the United States Soccer Federation Will Wilson will leave his position on October 31, 2022 to pursue new businesses and professional opportunities. The US Soccer board will immediately begin a nationwide search for Wilson’s successor, and he will remain in his current role during the transition. As CEO, Wilson led efforts to achieve equal pay for his senior men’s and women’s national teams. He also helped lead US Soccer through the early disruptions caused by the COVID-19 pandemic, secured a record 10-year renewal with wearables partner NIKE and sealed an eight-year English-language broadcast and digital media deal. years with Warner Media which begins in 2023. He oversaw the federation’s strategic decision to integrate its commercial rights from 2023. US Soccer’s board of directors intends to retain the services of a recruiting top executives with relevant experience in sports administration and related fields to assist in its search for Wilson. successor.

Dazn adds a marketing director

DAZN Group, a sports entertainment company, added to its management team by appointing Pierre Olivier as Marketing Director. In this role, Oliver will lead the group’s marketing teams and distribution partnerships. He comes from BT, where he has spent the past 20 years launching, marketing and distributing BT’s consumer services. He spent seven of those years leading multidisciplinary teams across marketing, product, commerce, partnerships and digital for BT Sport, BT Fiber and EE.

FUBOTV Announces Leadership Appointments

FuboTV, the leading live TV streaming platform for sports, has brought on three executives to strengthen its strategic partnerships, content strategy and business development operations. Ben Grad was named senior vice president, responsible for strategic partnerships and operations. Todd Mather was named senior vice president, content strategy and acquisition. And Andre Steinberg joined FuboTV as Vice President, Business Development. Grad, who has been with Fubo since 2017, will develop and lead external partnerships and internal cross-functional initiatives, spanning both the streaming and online betting segments. Mathers, a Verizon/FIOS veteran, will oversee content strategy, acquisition and licensing to expand the portfolio of sports, news and entertainment programming. Steinberg joins from Goldin and will manage and grow FuboTV’s network distribution and create new business opportunities with current platform partners such as Amazon Fire, Apple, Google, Roku and Samsung TV. All appointments are effective immediately.

Betting Exchange bolsters its team ahead of launch

Following its market access agreement with Caesars Entertainment in 2021, Prophet Exchange is on track to launch its peer-to-peer sports betting exchange, which gives users the ability to name their own price in New Jersey. this summer. Prior to his arrival, the company hired Matt Stolarz as technical product manager, Zhifeng Shi as Director of Software Engineering, and Casey Halpern as Director of Social Media and Content. Stolarz is a former senior software engineer at Caesars Entertainment while Zhifeng comes from Compass, where his team designed and built a transaction management platform. Halpern was most recently at Action Network, where he managed and oversaw their social media channels.

777 Partners appoints CEO of Football Group

777 Partners has appointed Don Dransfield as CEO of his football group. In this newly created role, Dransfield will oversee commercial and football operations for 777 Partners’ portfolio football clubs as well as non-club football activities, while spearheading the continued growth of the group. The club network includes Genoa CFC in Italy, SA Standard de Liège in Belgium and Red Star FC in France, as well as a significant minority stake in Sevilla FC in Spain. 777 Partners is currently in exclusive negotiations to acquire a 70% stake in Vasco da Gama in Brazil. 777 is based in Miami, but London-based Dransfield brings nearly 20 years of experience in sports management, media and private equity, most recently as chief strategy officer at City Football Group. Dransfield will officially join 777 Partners later this summer.

Buzzer Tabs New Business Manager

Andre Barge joined Buzzer, the short-lived mobile live sports platform, as Chief Commercial Officer. In his role, Barge will oversee business development and commercial strategy for Buzzer, including managing new and existing partnerships and strategic revenue opportunities. Barge will be part of the leadership team and work directly with the CEO and CPO on the strategic planning and execution of Buzzer’s suite of fan-centric live sports products that complement all players’ existing business models. Of the industry. Barge joins Buzzer after eight years at Twitter, working in the company’s Global Content Partnerships organization in various capacities.

Famous UConn trainer joins Track160

Track160, the automated performance analysis and video highlights platform, has named former UConn men’s soccer coach Ray Reid as Senior Strategic Advisor. Reid will focus on building the company’s presence in the United States, acting as the company’s brand ambassador to help elevate American football through the adoption of previously FIFA-certified technologies. only affordable by elite clubs. After 33 seasons as head coach of the University of Connecticut and Southern Connecticut State University, Reid announced his retirement in 2021. Recognized as Coach of the Year four times by the National Soccer Coaches Association of America , Reid coached his teams to multiple championships, including the 2000 NCAA Division I Men’s Soccer Championship and three Division II championships (90, 92, and 95). Reid’s announcement comes as Track160 recently expanded its offering of performance analysis video experiences used by European professional leagues to youth clubs and academies in the United States.

Altius Sports Partners adds a college leader

Launch platform NIL and consultancy Altius Sports Partners added Britney Whiteside as Vice President of College Partnerships. Whiteside will help develop and execute strategies to support Altius school partners in the ever-changing NIL environment. She will also help strengthen Altius’ current relationships with school partners by supporting established Altius NIL programs while developing and providing opportunities for ongoing engagement. Additionally, it will focus on programs that meet the needs of the broad and diverse scope of athletics programs. Whiteside has been involved in the administration of college athletics for more than a decade, the last three of which with Virginia, as assistant director of athletics and senior administrator.


The Canadian Hoops League partners with Fanaply to launch NFTs

The Canadian Elite Basketball League will release a series of NFTs throughout the CEBL 2022 season in partnership with Fanaply, an NFT solutions provider. This partnership marks the first time a Canadian professional sports league has entered the NFT space. The league’s 2022 NFT Season initiative will offer fan-accessible NFT drops throughout the season to engage and reward everyone from newer fans to the most passionate. The first NFT arrived on May 30 and featured limited-edition collectible tokens for each of the league’s 10 teams. Future offerings will include in-game rewards, collectibles commemorating milestones, and limited-edition championship tokens.

Premier Lacrosse League announces partnership with Cash App

The Premier Lacrosse League (PLL) powered by Ticketmaster has named Cash App the official cryptocurrency exchange, peer to peer payment technology and investment/trading platform of the PLL. As part of the partnership, players will have the option to get paid in bitcoin by automatically investing a portion of their PLL paychecks in bitcoin via Cash App. Players have the ability to instantly enable, disable, and tune at any time. Cash App will be the presenting partner of Goals for Greatness, a 501(c)(3) organization created by PLL co-founder and president Paul Rabil. With the help of Cash App, Goals for Greatness is committed to providing lacrosse goals in all 50 states each year. “Our mission is to lead the way into the future of professional sports, and we believe Cash App is one of the most innovative marketing companies and brands in the world,” Rabil said.


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