Radio Bernama celebrates its 40th anniversary | Daily Express Online

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Radio Bernama celebrates its 40th anniversary

Published on: Saturday September 03, 2022

By: Bernama

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Bernama’s Datuk Ras Adiba Radzi (right) interviewed at Wisma Bernama.

Kuala Lumpur: Turning 15 today (September 3), Bernama Radio continues to grow as a broadcast platform that is still committed to providing news-based content and delivering information to Keluarga by Malaysia. Thus, Bernama Radio fulfills its role under the network media of the Malaysian National News Agency (Bernama), which falls under the Ministry of Communications and Multimedia (K-KOMM). In addition to the radio platform, Bernama, which celebrated its 55th anniversary in May, offers information and content services, notably via the Bernama.com portal; photo services and Bernama TV broadcasting services; as well as Digital Media which provides multimedia content.

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When established in 2007, Bernama Radio was initially known as Radio24, introducing the concept of a 24-hour radio news station with FM93.9 as the first frequency for listeners in the Klang Valley. The new idea brought a huge change to the local broadcasting industry that directly gave the community the opportunity to get uninterrupted access to news in addition to content that always covers current developments. As part of the diversification of content and the improvement of the quality of service, Bernama Radio periodically carries out various transformations and improvements to meet the needs of its listeners, professionals, aged 35 and over. Milestones include increasing listener reach in Johor through FM107.5 in 2012, before extending the network to Kuching, Sarawak (FM100.9) and Kota Kinabalu, Sabah (FM107.9), approx. four years later, in 2016. is to ensure that Bernama Radio remains competitive and relevant by bringing a different concept from other commercial radio stations. During its 15 years of existence, Bernama Radio has also been rewarded for the hard work of its staff with several prestigious awards. Among them is the Gold Medalist in the Best Radio Reporting category of the Malaysian Press Institute (MPI) – Petronas Journalism Awards at the ‘Malam Wartawan Malaysia’ (MWM) 2021, in addition to winning trophies in several categories at the 2010 and 2016 editions of the Seri Angkasa Awards.

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According to Bernama Managing Director, Roslan Ariffin, the excellent achievements of Bernama Radio throughout the 15 years of its establishment is something to be proud of. “Bernama Radio has gone through a very good period in expanding its role as an information dissemination platform, in line with Bernama’s mission and vision, which is to provide up-to-date and accurate information,” he said. declared. Roslan said Bernama Radio will also always ensure that its content and broadcast meet the needs of listeners so that it is more dynamic and informative. “After 15 years, we feel it is necessary to breathe new life into every Bernama Radio presentation template to match the tastes of the community at this time, and there is definitely something new waiting. its loyal listeners ahead of Bernama Radio’s birthday tomorrow (September 3),” he said. The rapidly changing broadcasting landscape requires Bernama Radio to constantly innovate, covering various aspects, especially related to dissemination of information and program content that can meet the needs of listeners.For his part, Azlan Idris, who has been running Bernama Radio since 2011, underlined that the radio is always looking for an appropriate formula to break into the market. commercial, as the majority of listeners in Malaysia still choose radios that offer entertainment content over those that use news and information formats. Radio, the explosion of technological development has seen Bernama Radio also take advantage of the use of social media, such as Facebook, Twitter and Instagram, to extend the reach of its content, as well as to disseminate information to its listeners. “Putting Bernama Radio’s content on social media is now a priority, given a large number of users, and the platform offers such reach; these relevant factors, if not prioritized, will cause us to fall behind,” he said. – Bernama Commenting on the management of Bernama Radio, Azlan, who has been involved in broadcasting for more than 25 years, said the station will provide more comprehensive content to meet listeners’ tastes, while maintaining its identity as a radio that broadcasts news and informative content. “The news belongs to everyone; we want Bernama Radio’s content to be heard and cater to the tastes of Keluarga Malaysia, regardless of their background and age; the change will be felt by listeners on Bernama Radio’s 15th anniversary,” he said. In addition to broadcasting content in the form of news, Bernama Radio also presents listeners with interesting programs such as MyCheck, Kartini, Rasuah 360 and Jendela Fikir, which are also broadcast on Bernama TV from Monday to Friday from 8 am, via [email protected]
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