Today, the PGA TOUR and PointsBet, one of the world’s leading online gaming operators, announced a three-year extension of their multi-year content and marketing relationship, designating PointsBet as the official betting operator of the PGA TOUR.
As part of the expanded relationship, PointsBet’s live betting odds integrations will be featured on linear and streaming broadcasts of the PGA TOUR on GOLF Channel and Peacock with plans to include in the NBC broadcast going forward. PointsBet is the official sports betting partner of NBC Sports.
Several PointsBet integrations, including odds for lowest score per group, total leaderboard odds and hole-to-hole odds, were highlighted during the recent Fortinet Championship broadcast by GOLF Channel and will continue to be Featured during GOLF Channel coverage of the 2021-22 FedExCup Regular Season.
The agreement also positions PointsBet as the “Official Free Play” provider of the PGA TOUR. The soon to be released free game, developed by Low6, exclusively presented by PointsBet in the US, is designed to improve fan engagement with live games with weekly prizes. Fans will be able to step into the game at almost any time during a tournament week with the points system directly linked to live odds featuring games such as absolute winner, top 10 and top. 30. The free game has a guaranteed weekly cash prize of up to $ 5,000. More information and images will be provided ahead of the games’ release in January 2022.
“We are delighted to continue working with PointsBet to create innovative sports betting and free game products for PGA TOUR fans,” said Norb Gambuzza, PGA TOUR senior vice president, Media and Gaming. “PointsBet’s golf products continue to experience tremendous growth, and their support for our free play with Low6 will provide our fans with the opportunity to experience exciting in-game games in a free environment. “
As part of the deal, PointsBet will continue to have access to the PGA TOUR archive and B-roll footage library for use in pre-match and post-match betting content preview shows, game-specific videos. betting and distribution of highlights at PointsBet. users.
“Expanding our relationship with the PGA TOUR is a key step in providing fans and viewers with the rating integrations and content that PointsBet users have requested,” said Johnny Aitken, CEO of PointsBet USA. “Together with our partners at NBC Sports, we are at the intersection of golf broadcasting and odds integration, an exciting time for punters and viewers.”
As the official sports betting operator of the PGA TOUR, PointsBet also obtains the right to advertise within TOUR broadcasts, OTT and TOUR multimedia platforms, as well as the use of PGA TOUR content and other IPs to promote betting on PGA TOUR events.
Following the Supreme Court ruling that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the TOUR instituted a robust integrity program in collaboration with Genius Sports and later announced in the year a global partnership with IMG ARENA to authorize its official live score. data to betting operators around the world. TOUR is a platinum member of the National Council on Problem Gambling and is aligned with the American Gaming Association (AGA) as Have A Game Plan®. Partner of Bet Responsibility’s public service campaign to educate golf fans about responsible sports betting.