Perform Stats to Power Digital Content Based on A-Leagues Data


LONDON, November 24, 2021 / PRNewswire / – Leagues A today announced its innovative partnership with Stats Perform, the leader in data and AI sports technology, to power their new digital content.

Opta data from Stats Perform will feed into all A-Leagues content and help their partners create unique experiences for their respective audiences. The deal reinforces the A-Leagues’ commitment to ensuring that media and technology partners covering competitions receive the highest quality data to bring every game to life for fans around the world.

“Our content is data driven at all levels to create the best possible experience for fans. A partnership like this allows us to deliver the most innovative and engaging content, improve our storytelling ability, and deliver deeper and fresher information about every game. The better we tell the stories of players and games, the more fans can connect to the game, “says Richard bayliss, content director of Ligue A.

Detailed data will be delivered through a wide range of Opta data feeds, with Stats Perform’s highly visual and easily customizable widgets providing data-driven solutions for use on digital and social platforms, before, during and after the action. .

Opta data, statistics and graphics will feed A-Leagues social channels to inform and empower fans.

Smart previews, recaps, bios will be created and shared with A-Leagues clubs, broadcasters (including recently announced broadcast partners ViacomCBS) and pre-game media, along with editorial and video content.

Innovation continues to be at the forefront of every Stats Perform partnership, with Artificial Intelligence (AI) and data science teams leveraging the company’s established advanced metrics to improve media analytics and fan engagement, including expected goals (xG), expected assists (xA), streaks, styles of play, chains of possession and more. Using cutting-edge AI and machine learning, and delivered through their global sales network, Stats Perform will continue to bring rich insights into data and storytelling to improve the way football is understood and experienced globally.

This agreement is a further step in Stats Perform’s commitment to support the expansion of the sport across the world, with the company already having partnerships with the Premier League, CONMEBOL, LPF Argentina, La Liga, MLS, l ‘US Soccer and the Eredivisie.

Steve xeller, Director of Revenue for Stats Perform, said: “We are delighted to contribute to the expansion and development of football. Thanks to our data, the A-Leagues will not only be able to reach their fans, but also engage with them. in a way they couldn’t do. The A-Leagues have a huge reach and we are thrilled to be a part of them. ”

About Stats Perform

Stats Perform is the market leader in SportsTech providing the most reliable sports data and the latest advancements in the application of AI and machine learning to provide better predictions for teams, sports betting and gaming experience. more engaging broadcast, media and fans. The company collects the most detailed sports data to create new experiences in all sports. Leveraging the richest sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analytics – whether for digital media and broadcast with differentiated storytelling, tech companies with reliable and fast data to fuel their innovations, sports betting with in-game betting, rights holders and sports governing bodies with integrity services, or teams with unique AI analysis software. For more information, visit


The A-Leagues represent the pinnacle of professional football in Australia, including men’s, women’s, youth and E-Sports league competitions.

Since gaining independence from Football Australia in early 2021, the A-Leagues have embarked on an ambitious strategy to boost engagement with elite men’s and women’s football and build on football’s undisputed position. as the most popular participation sport in the country.

From 2021, the newly rebranded men’s and women’s competitions (grouped under the A-Leagues brand to reflect the young, inclusive and forward-looking football audience) will be broadcast on the 10 Network and on its brother, the new- to- market the Paramount + streaming service.

SOURCE Stats Perform


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