DICK BROADCASTING Oldies WHHW-A-W241CV (THE ISLAND) / HILTON HEAD ISLAND, SC switched to Spanish format under the name LA PANTERA 96.1. Programming includes syndicated shows EL BUENO, LA MALA, Y EL FEO and CHIQUIBABY, as well as local programming from 2 p.m. to midnight (ET).
Market Mgr. AARON WILBORN said, “We are thrilled with this radio station and the platform it provides to entertain and educate the Hispanic / Latino community in SOUTH CAROLINA. It will also be a great opportunity for our customers to reach a part of the population that they have never touched!
Vice President of Programming JASON GOODMAN said, “96.1 LA PANTERA is in an ideal position to serve the Hispanic community which has been underserved for years. It’s an exciting time for DBC as we evolve with our first Hispanic station for the company. “
OM GABE REYNOLDS said: “I am incredibly proud to be part of a company that believes in what radio does best and serves our community. La Pantera is one of the best thought-out radio stations I have ever been a part of. I am delighted to see the impact this will have on LOW COUNTRY and CTIER EMPIRE.
COO DICK HARLOW said, “Hispanics represent the fastest growing opportunity in our local counties for DICK BROADCASTING and our client partners. Our LA PANTERA format was designed and is programmed by GERARDO LOPEZ, who has created and implemented some of the largest Spanish language radio programs and networks here in the US and MEXICO. LA PANTERA offers a mix of music, entertainment and information designed to engage audiences across generations while providing them with a friend in the culture to accompany them wherever they want, live, on mobile via the ‘LA PANTERA application or online. “
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