Since 2019, when the nonprofit student organization that funded the University at Buffalo’s WRUB, as well as the campus’ Generation magazine, were shut down, New York State’s largest public university hasn’t is no official radio station on campus. Today, two groups of students and alumni are determined to bring back the station, which first signed up in 1978.
“Coming to a school like Buffalo and seeing how big it is, and then realizing there’s no train station, it’s like, what are you doing?” Ana Litvinenko, a sophomore who started the UB broadcast club last spring with plans to relaunch WRUB, told the Independent UB Student Publication Spectrum“It’s a great way to bring people together, and who wouldn’t want to tune in and hear student news, or listen to great music?”
Although 30 students attended the club’s first meeting and others expressed interest following social media and flyers posted on campus, it has yet to secure funding or be recognized by the student association of the university, Litvinenko having twice been refused the approval of the club. station. “They’re extremely skeptical about it,” she says, “and nobody’s willing to give us space, nobody’s willing to clear a spot for it.”
Subject Media, an on-campus group of students and alumni — some formerly with WRUB and Generation — that produces podcasts, blogs, and online radio shows, has joined the movement to bring WRUB back. “It didn’t seem like the university or the SA were that interested in keeping the station running, so we just decided to do it ourselves,” said Mike Vago, one of the alumni who started Subject. Media.
During its broadcast, in addition to music, WRUB featured student-created shows such as “Everyday Korean,” an all-Korean show, and “Reel Nerdy Talk,” its first-ever movie review show.
Vago’s Subject Media and Litvinenko’s UB broadcast club continue their fight to reclaim a campus station, preferably on FM. “I just feel like there are so many opportunities,” Litvinenko says, “and the school just seems to refuse to put it in motion.”