myBillBook launches “Business Ka Achha Time Shuru” campaign


FloBiz launched its new “Business Ka Achha Time Shuru” campaign with a series of four commercials. Aimed at boosting the efficiency and advanced billing capabilities of FloBiz’s flagship product, myBillBook, the campaign sheds light on the various challenges small and medium-sized businesses face in day-to-day operations and managing their businesses. The campaign is running on multiple media platforms including out-of-home (OOH), OTT, social media, mobile apps, websites and will also be promoted through large-scale offline branding to create long-term visibility in micro-markets through the campaign.

The campaign narrative builds on myBillBook’s claim to bring better times for business by improving performance and driving growth. The commercials position myBillBook as a one-stop solution that helps businesses generate Goods and Services Tax (GST) compliant invoices, maintain inventory, manage receivables and payables, and track business performance through to reports. Highlighting product features such as smart collection, the campaign fuels the brand narrative of making it easy to run a business from anywhere and anytime through the stories of four businessmen: l better control of their future; one can have a better work-life balance; one struck good fortune in Aladdin’s lamp – a metaphor for myBillBook; and one can become a better multitasker, taking advantage of various product features.

For Pulkit Saboo, Director of Brand Marketing at Flobiz, the campaign is timely to usher in the new financial year with the brand’s promise of better times for its business. “The stories are a reflection of our user reviews. We feel fortunate to have been able to make a difference in the lives of small and medium-sized businesses (SMBs) by providing them with an easy-to-use, powerful and affordable solution for their problems. Similar to our customer base, the films show a wide range of ages from a young businessman to an older, established business owner, each using myBillBook. high degree of offline visibility through OOH advertising and activities below the line (BTL),” he added.

According to Rahul Raj, Founder and CEO of FloBiz, the new campaign is a continuation of the brand’s previous #BusinessKoLeSeriously campaign launched in association with the brand ambassador – Manoj Bajpayee. “The recently launched series of announcements illustrate, in all their simplicity and content without hyperbole and jargon, the advantages of having a superior product to meet most of the day-to-day challenges of small business business operations, leaving more time for focus on things that matter – more time for family and business strategy,” he said.

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