Miss-Lou mourns the loss of a radio legend – Mississippi’s Best Community Newspaper


Miss-Lou mourns the loss of a radio legend

Posted 2:58 p.m. on Saturday, August 20, 2022

NATCHEZ — Many Miss-Lou are mourning the loss of Dave Kimbro, better known as Rosco on radio.

Kimbro worked for decades in radio at Listen Up Y’all Media stations, where he started at WNAT as a young man and later at WQNZ, where he spent most of his career.

Without a doubt, Kimbro’s voice was Miss-Lou’s most recognized. He died on Sunday following an illness.

Thousands of people responded on social media with tributes when they learned of Kimbro’s passing.

“I knew the voice before I knew the man,” said Brandon McCranie, who considers Kimbro a mentor and friend. McCranie is an on-air personality for radio station 104.7 The Gator.

“He has always been present in our community,” he said. “Before meeting him in person, I thought to myself that I would like to be on the radio like Rosco.”

It was as a teenager that McCranie met Kimbro. McCranie was working at a new subway in Vidalia, and Kimbro came to do a live remote at the restaurant.

“I remember thinking how nice he was,” McCranie said.

“Skip 20 years later and he and I were working together at 95 Country,” he said. “Deep down, I remember thinking, now I’m going to see what Rosco really looks like on the radio, you know, when you separate the man from his radio personality. I can tell you in one word: Authentic. He is the same person. His radio personality was not an act. It was not a character.

“He was selfless. I turned to him for advice. I don’t take criticism well, but he was always able to give me tips and advice without it sounding like criticism and that meant a lot to me,” McCranie said. “The time I spent with him at 95 Country was invaluable. The information, the advice, the subtle little things I learned from him. I was there when he met his wife, Deanna, and I know how happy he was to have found her, he was so, so happy.

“There’s a lot of ego in the radio business, but he’s managed to rise above it all. He taught me a lot about the radio business and how to be a professional. I will always try to be like him, but I could try for 100 years and never succeed. He set the bar really high,” McCranie said.


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