Live video tools for brands


Today I have a few live video streaming tools to help you improve your brand’s presence online.

Video content is now the number one way to build a brand online. With interactive broadcasting, you can quickly attract an interested audience. By taking advantage of the live streaming tools, you can host your own podcast or webinar. Want to start your live video successfully? Take advantage of these resources and let me know how they work for you!

1) Professional quality streaming – Wirecast by Telestream

Stream your videos live in a high quality format. Wirecast by Telestream is a great way to capture, produce, and stream your videos without the need for a high-end production studio. Besides your video camera, you can also turn your iPhone into a live recording device. Share directly to social media and save recordings for later viewing.

2) Live Video Meetings – Google Meet

Instantly reach your viewers and customers with this free resource available for Google Chrome or through your account. Google Meet allows users to start a group chat, have private video chats with clients, and more. Use this tool to create a better connection with your prospects as well as your team in an encrypted and secure portal that helps prevent hackers from breaking into your conversations.

3) Connect with your audience in real time – Facebook Live (Meta for Media)

Build a larger brand audience with live video from your page or profile. Facebook Live can help your business stand out with broadcasts such as educational webinar, interviews, etc. It’s a great way to attract more subscribers and create a meaningful conversation.

4) Open Source Live Streaming – Open Broadcaster Software

Would you like to start a broadcast without expensive software? OBS is free software for PC, Linux, and Mac users to record and stream your live video. The developers have also created an API, which allows other developers to create their own plugins to better control the social media streaming experience. Features include screenshot, simultaneous scenes, audio mixer and more.

Hope you find these live video streaming tools useful for your digital marketing strategy. Are there any you would like to add as well?

Have fun with these tips and tools.


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