A Lincoln radio station is set to take over a high-profile slot.
From its new home at the northwest corner of 11th and O streets – on the ground floor of the building formerly occupied by Lincoln Electric System – The Ticket (93.7 FM) will invite the listener to interact, with live studio broadcasts visible from the street and a cafe where people can come in for a drink and hang out.
“It’s a way to get excited about the sport,” said Derrick Pearson, the station’s owner. “This new building is like a radio-sports celebration. No matter the time of day, there’s probably a Husker Hall of Famer or a National Champion or a current Husker in the building meeting people, signing stuff. , clap your hand. That’ll be pretty cool.
The move continues the recent transformation of The Ticket, which Pearson purchased in September 2021 and has since gone from four shows airing from 6 a.m. to 6 p.m. to local programming from 6 a.m. to 11 p.m. on multiple nights. Some Husker athletes have their own hour-long programs and may be financially compensated due to name, image and likeness rules.
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Other regular hosts to add shows include former NU football co-captains Jay Foreman and Vershan Jackson and former star basketball guard and NBA veteran Erick Strickland.
Expanding content and marketing required a bigger space than Pearson started looking for a year ago. He said the new layout will provide roughly four times the space the station has at its current location at 48th and R streets.
In addition to the cafe, there will be a green room for on-air guests, retail space, more office space, an area for rotating food vendors, an outdoor patio, and a new second studio that will allow recording podcasts at any time.
Construction will begin inside the new building in mid-November, Pearson said, with the goal of moving in by late spring or early summer.
often tormented even guests looking for the studio, Pearson said. Fitting neatly into the lower level of a building with three other small businesses, its physical presence has been relatively obscure even as it has expanded the lineup.
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