FARMVILLE, Va. (WRIC) – WFLO, a legendary radio station in the city of Farmville since 1947, is going off the air in the New Year.
For nearly 75 years, WFLO not only drew listeners from Farmville — but from several counties across the region.
With the 2008 recession and changes in the national economy, station management said the pandemic was the final blow to force them to sign.
Henry Fulcher is a radio personality who enjoys playing country, bluegrass and gospel on WFLO’s 95.7 FM and 870 AM. He has worked for the station for over 65 years.
“It hooked me. And I had thought, when I grow up, I was going to get on the radio and play this kind of music that I’m passionate about,” Fulcher said. “And I did.”
And people love WFLO.
“We always say, ‘This is your radio station, WFLO.’ And it is,” said Francis Wood, CEO and President of Colonial Broadcasting Incorporated. “Our listeners are in the heart of central Virginia. You have a 500-foot tower here and 50,000 watts, so it always has been a veritable powerhouse.
With the economic challenges of advertising with small businesses, Wood said he’s seen the writing on the wall for many years.
“I saw this coming a few years ago. But I tried a lot of things to stop it,” Wood said.
The station has its last show this Friday at 6 p.m. Wood said he wanted listeners to know how much of an impact they had on his life and that of his team.
“I would say thank you, we are beyond grateful that they allowed us into their homes and into their lives,” he said. “We are part of the fabric of this region. We are part of the family.
WFLO polymath Christine Wood worked at the station for 36 years and was emotional, like everyone else at the station, as she spoke about the end of the show’s long tenure.
“Thank you for allowing us to come into your home and be part of your family,” she said.
“If it were up to the listeners, we would never leave the airwaves,” said Francis Wood. “We would be on the air forever. But it doesn’t just depend on the listeners.
WFLO brought attention across the Commonwealth to the town of Farmville, and listeners will continue to remember its legacy for many years to come.