JJ Redick rips Bleacher Report, ClutchPoints and all aggregate media

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Recent and current NBA players try to give a very precise definition of what they believe to be media.

Imagine if we considered a basketball player as a basketball player only when he is able to shoot, dribble, pass, rebound and play defense? JJ Redick wouldn’t fit the definition, nor would Draymond Green.

That’s kind of what they’re doing by pushing the “new media” narrative against the old media, claiming to know who’s in which category and who doesn’t meet their definition of media at all. And earlier this week, on First Take, Redick spoke out against aggregate media websites.

“There are three media parts,” Redick said. “It’s the mainstream media, it’s your papers…it’s the local six o’clock news, it’s sports center…columnists, sports radio, it’s traditional media. Then you have aggregate media, which is the worst type of media. THE WORST type of media.

“Aggregated media is – ClutchPoints is an awful site, it’s an awful platform,” Redick began to explain. “ClutchPoints for example, they take something I say or Kevin Durant says – like there’s out of context and then there’s out of context. It then goes viral on 50 to 100 aggregated sites. It’s not real media , but it’s part of the media now. Aggregated media. Bleacher Report started it 12, 15 years ago.

For full context, Redick’s third media branch was social media.

Check Me, aggregating Redick’s Complaints on Aggregate Media. It looks like the basis of an episode of Seinfeld.

Redick’s most important point is that today’s generation of athletes are forced to deal with a different kind of media pressure. Which is right. It’s probably for the best that Michael Jordan didn’t play in a time when everyone walked around with a camera and the ability to immediately post video to social media without consent.

But at the same time, today’s generation of athletes also relish the opportunity to make their way through the media, starting their own podcast, their own production company, or even just using Twitter to call Stephen A Smith and Skip Bayless.

Anyone who claims that Stephen A. Smith is replaced in the media is simply lying. And anyone who believes that Draymond Green isn’t cutting and carving out his own media niche is lying the same way.

I get it, Redick doesn’t want to be misquoted or misrepresented and I can appreciate his ability to call the media game as he plays it. But there are so many platforms, shows and podcasts that it is impossible for the consumer to watch and listen to everything. Aggregate media serves as a “what you might have missed” tool for the audience that “new media” benefits from.

Thousands talk about Redick’s battles with Smith on First Take, or Green’s rants against mainstream media from his podcast. But how much of that surrounding chatter came from First take the live TV audience or direct listeners of Green’s podcasts, as opposed to people who heard about it through aggregate media?

New media vs. old media vs. aggregate media vs. the blogger in their parent’s basement. We are all in the same boat.

[First Take]

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