THE WHAT? MyGlamm’s parent company, Good Glamm, has acquired India’s digital and multimedia platform ScoopWhoop.
THE DETAILS The acquisition will allow Good Glamm to reach a larger number of consumers, with ScoopWhoop having a male audience of over 60%.
Based in New Delhi, ScoopWhoop will continue to operate as an independent brand and media house within the Good Glamm Group.
Founders Sattvik Mishra, Rishi Pratim Mukherjee and Sriparna Tikekar will continue to lead ScoopWhoop and will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, co-founders of the Good Glamm Group.
THE WHY ? The buyout would pave the way for Good Glamm to enter content-to-commerce for the rapidly growing male segment, with the company ready to invest Rs. 500 crore in the male category.
Darpan Sanghvi, Group Founder and CEO, Good Glamm Group, said: “I have been an avid user and fan of ScoopWhoop for a long time. It is a privilege that Sattvik, Rishi, Sriparna join the Good Glamm group family and that ScoopWhoop accelerates the group’s foray into building a commerce content platform for the burgeoning men’s grooming segment. and personal care.
Sattvik Mishra, Co-Founder of ScoopWhoop, continued, “At ScoopWhoop, we are proud to have built a brand loved by young India for its fun, lifestyle-focused content. Being part of the Good Glamm Group gives us the opportunity to grow significantly, while becoming a defining force in the content-to-commerce revolution.