Singapore, June 3, 2022 – (ACN Newswire) — The Asia Video Industry Association was finally able to hold its annual in-person Satellite Industry Forum in Singapore on May 31, 2022 after a two-year hiatus, bringing together over 120 delegates of the whole world. the world and some of the biggest leaders in the satellite industry.
Opening the Forum this year, keynote speaker Steve Collar, CEO of SES, addressed the question of where future growth is coming from and kicked off the session with his perspective on demand and supply. on the market. As rigs took longer to build and become operational, it showed how difficult it was to launch launches and how the industry was overestimating supply. Collar added that SES had always been a champion of multi-orbit, not only having both MEO and GEO satellites, but also building a global network allowing customers to switch between seamlessly to maximize the benefits of both. Collar also shared his excitement about demand, and the new applications and services that could be run, with a sweet spot being high-speed and high-connectivity services which represented a significant market for SES.
Access to space was also what made the industry exciting, as technology continued to develop both in space and on the ground. However, he also stressed that the sustainability of space was essential, with the industry having a duty and a moral obligation to treat space in a sustainable way. “Our job is to ensure that space will be used by future generations, and that access to space is equivalent to what we enjoy today and hopefully more in the future,” Collar said.
COVID has also seen the resurgence of linear delivery, with video doing very well over the past two years. Collar remained committed and enthusiastic about the long-term aspects of the video business, particularly in Asia. And while that wasn’t going to be the source of the growth, it was still the main source of cash.
This sentiment was also shared by some of the largest satellite operators in the region during the satellite operator roundtable. Terry Bleakley, Regional Vice President, Asia-Pacific, Intelsat, spoke about the importance of satellite for video and the fact that long-term agreements were still being signed with satellite operators. In terms of advertising in Asia-Pacific, by 2024, $43.5 billion would come from broadcast and linear TV, while OTT was only going to bring in $30-33 billion, so linear generated even more money. Patrick French, Executive Vice President, Global Business Development and Strategy, ABS, added that the video still has a long life ahead of it, and the heart of Asia in the longer term. Software-defined satellites were also going to address all market segments and reduce the risk of the business case in the future.
From a manufacturer’s perspective, Vaibhav Magow, Vice President, International Division, Hughes Network Systems, also said that this is the most exciting time for the satellite industry as software-defined satellites may change and exchange the configuration of what was offered to customers, and easily adaptable to changes in demand. Joe Bogosian, Vice President, Global Sales and Marketing, Boeing Commercial Satellite Systems International, also agreed that software-defined satellites would lead to much higher utilization of increasing CAPEX, and that multiple orbits would enable more efficient utilization. of this CAPEX and were able to serve different applications more efficiently for LEO and GEO.
The forum was closed by Bill Carlin, Senior Director, Global Sales, AWS Aerospace & Satellite Solutions, whose interest in space and satellites focused on the vast amount of data collected and created from space, and soon in space, with a future vision. to launch data centers on the Moon and even on Mars. “I see the ability to move the cloud to space. If we move high-speed computing to space, we can do all the things we do on earth that require large amounts of compute, storage, or data. ‘analysis,” Carlin said.
The Satellite Industry Forum is generously sponsored by AsiaSat, AWS Aerospace & Satellite, Gilat, Hughes, Kymeta, Marsh, MEASAT, Milbank, SES, SpaceBridge, SpaceLogistics and Thaicom.
About Asian Video Industry Association:
The Asia Video Industry Association (AVIA) is the trade association for the video industry and satellite ecosystem in Asia-Pacific. It serves to make the video industry stronger and healthier by promoting the common interests of its members. AVIA is the interlocutor of these industries with governments in the region, leads the fight against video piracy through its Coalition Against Piracy (CAP), and provides insight into the video industry through reports and conferences aimed at supporting a vibrant video industry.
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