Contrast iHeartMedia (NASDAQ:IHRT) and Urban One (NASDAQ:UONEK)


Urban One (NASDAQ:UONEK – Get Rating) and iHeartMedia (NASDAQ:IHRT – Get Rating) are both small-cap consumer discretionary companies, but which is the better company? We’ll compare the two companies based on earnings strength, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

Analyst Notes

This is a summary of the current ratings and recommendations for Urban One and iHeartMedia, as provided by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
An urban 0 0 0 0 N / A
iHeartMedia 1 3 2 0 2.17

iHeartMedia has a consensus price target of $16.67, indicating a potential upside of 119.88%. Considering iHeartMedia’s possible higher upside, analysts clearly believe that iHeartMedia is more favorable than Urban One.


This table compares the net margins, return on equity, and return on assets of Urban One and iHeartMedia.

Net margins Return on equity return on assets
An urban 11.83% 21.68% 4.36%
iHeartMedia 0.92% 5.40% 0.52%

Risk and Volatility

Urban One has a beta of 1.08, which means its stock price is 8% more volatile than the S&P 500. Comparatively, iHeartMedia has a beta of 1.91, which means its stock price is 91% more volatile. volatile than the S&P 500.

Institutional and Insider Ownership

13.8% of Urban One shares are held by institutional investors. Comparatively, 80.2% of iHeartMedia shares are held by institutional investors. 50.5% of Urban One shares are held by insiders of the company. By comparison, 2.9% of iHeartMedia’s stock is held by insiders of the company. Strong institutional ownership indicates that hedge funds, endowments, and large fund managers believe a stock will outperform the market over the long term.

Valuation and benefits

This table compares the revenue, earnings per share (EPS), and valuation of Urban One and iHeartMedia.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
An urban $441.46 million 0.42 $38.35 million $1.00 3.65
iHeartMedia $3.56 billion 0.30 -$159.20 million $0.23 32.96

Urban One has higher earnings, but lower earnings than iHeartMedia. Urban One trades at a lower price-to-earnings ratio than iHeartMedia, indicating that it is currently the more affordable of the two stocks.


Urban One beats iHeartMedia on 7 out of 13 factors compared between the two stocks.

About Urban One

(Get a rating)

Urban One, Inc., together with its subsidiaries, operates as an urban-oriented multimedia company in the United States. The Company operates through four segments: Broadcasting, Cable Television, Reach Media and Digital. The Broadcasting segment includes broadcasting activities that primarily target African American and urban listeners. As of December 31, 2021, it owned and/or operated 64 broadcast stations, including 54 FM or AM stations, 8 HD stations and the 2 low-power television stations under the Radio One trade name located in 13 urban markets. The Cable Television segment operates TV One, an African-American focused cable television network; and CLEO TV, a lifestyle and entertainment network. The Reach Media segment operates syndicated programming, including Get Up! Mornings with Erica Campbell Show, Rickey Smiley Morning Show, Russ Parr Morning Show and DL Hughley Show. This segment also operates, a news and entertainment website for African Americans, and other event-related businesses. The Digital segment owns Interactive One, a digital platform serving the African American community through social content, news, information and entertainment websites, including Cassius and Bossip, HipHopWired and the platforms and brands digital Madame Noire. The company was formerly known as Radio One, Inc. and changed its name to Urban One, Inc. in May 2017. Urban One, Inc. was founded in 1980 and is headquartered in Silver Spring, Maryland.

About iHeartMedia

(Get a rating)

iHeartMedia, Inc. operates as a worldwide media and entertainment company. It operates through three segments: Multiplatform Group, Digital Audio Group and Audio and Multimedia Services Group. The Multiplatform Group segment offers broadcast radio stations, sponsorship and live and virtual events; and operates Premiere Networks, a national radio network that produces, distributes or represents approximately 120 syndicated radio programs and services to approximately 6,400 affiliated radio stations. It also provides real-time information on traffic flows and incidents, as well as weather, sports and news updates via approximately 2,100 radio stations and 170 affiliated television channels, as well as Internet and mobiles. As of December 31, 2021, this segment held 863 radio stations, including 249 AM radio stations and 614 FM radio stations. The Digital Audio Group segment provides podcasts, digital sites, newsletters, digital services and programs; and iHeartRadio, a mobile app and web service for radio stations, digital-only stations, custom artist stations, and podcasts. The Audio and Media Services Group segment is engaged in media representation business. This segment also provides cloud and on-premises broadcast software, such as radio and television automation, music programming, newsroom automation, ad sales management, rework solutions after disaster; and real-time audio recognition technology to approximately 10,000 radio and television stations, cable channels, record labels, advertisers and agencies, as well as media streaming and search services. The company was formerly known as CC Media Holdings, Inc. and changed its name to iHeartMedia, Inc. in September 2014. iHeartMedia, Inc. is headquartered in San Antonio, Texas.

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