Chinese social media management platform KAWO publishes the


NEW YORK, Aug. 09, 2022 (GLOBE NEWSWIRE) — Recently, KAWO, a China-specific social media management platform, released the “2022 Ultimate China Social Media Marketing Cheatsheet”, providing an overview of major platforms forms of the country’s social media. The guide aims to help brands and agencies understand the social media landscape in China and optimize their social media strategies.

Understanding the Chinese Social Media Landscape

With such a large economy and wide reach, exploiting China’s social media landscape is both an exciting and daunting endeavor for companies looking to expand into the Chinese market. Instead of popular global social media players, Chinese social media is based on its own ecosystem of China-specific platforms. Several tools and functions are available on its platforms, and deep integration exists in many applications.

Additionally, with rising traffic costs and high levels of competition, it may be more difficult for international brands to try and break into the Chinese social media landscape. In a stagnant global economy, marketers need to spend their money wisely and develop more effective strategies for managing social media. Therefore, finding and understanding the right social media platform for one’s business needs in China cannot be overstated.

The KAWO 2022 “Ultimate China Social Media Marketing Cheatsheet” covers major social media platforms in China including WeChat, Weibo, Douyin, Kuaishou, Xiaohongshu, Bilibili, and Dianping, highlighting their Monthly Active Users (MAUs), demographics , content formats, paid ad options, among other factors, to give marketers an accurate overview of the social media ecosystem in China.

The Evolution of the Social Media Marketing Funnel

The diverse role of social media in the marketing funnel has streamlined the shopping experience for users, from initial brand discovery to final purchase. WeChat, for example, serves as an ecosystem where users can find and compare brands, place orders and recommend friends, all in one comprehensive platform.

Social media marketing is slowly replacing traditional marketing methods. Since different social media platforms perform different functions within the marketing sales funnel, marketers need to adjust their strategies accordingly. This means producing and deploying high-quality content on appropriate social media channels based on their functionality, in order to reach target audiences, improve conversion rates and reduce customer acquisition costs, all better serving existing customers and limiting turnover. KAWO’s cheat sheet helps brands and agencies identify social media sales opportunities and plan their content based on each social media channel’s role in the marketing funnel.

As the first and only China-specific social media management platform, KAWO enables brands and agencies to manage their social media accounts, plan marketing activities and collaborate effectively with teams and clients. in one stop, while providing in-depth data and competitor analysis reports. monitoring, to enable effective, data-driven decision-making.

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