Charity launches social media platform for UK fire service community

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Mélanie May | November 2, 2021 | New

a hand is holding a smartphone showing a number of apps including the new MyFFC app

The Fire Fighters Charity has launched a free welfare, fundraising and social media platform for the fire service community, serving and retired members, their families and supporters of the charity. charity.

My Fire Fighters Charity (MyFFC) aims to bring the UK’s family of firefighters together, providing a space for them to find exclusive content, chat with each other and join a dedicated group. It also offers individuals access to wellness advice and information, and the opportunity to get involved in fundraising campaigns and donate. Users can register by registering on its site or after downloading the MyFFC app.

Tim Beynon, the charity’s marketing and engagement manager, led the development of MyFFC. He said:

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“This is a real first for us and it has the potential to help thousands more people improve their health and well-being, while allowing them to stay in touch with each other and with us. As a charity, improving the health and well-being of our family of firefighters is why we exist and the introduction of MyFFC means that we can now complement the face-to-face support offered to thousands of people, with life-changing digital support that can be shared with hundreds of thousands. “

The platform’s library of health and wellness content is written by the charity’s team of practitioners and tailored to the fire service community. MyFFC allows users to follow topics of interest to them and explore related content.

Director of Beneficiary Services Sharon Bailey explained:

“We created this content with our community in mind, which means that – although our recipients may find information on many topics elsewhere – they can be sure that whatever they read or watch on MyFFC has taken on their profession. into account. Account.

“We can do it because we have the experience to do it. Our team of practitioners understand the fire service community and its needs. We therefore want to share this expertise with those we support through MyFFC and also use this exciting new tool to hear directly from them the information they want from us.

Beynon added:

“Basically this is Facebook for the firefighting community. Many attractive aspects of traditional social media sites can be found on MyFFC, with users trusting that the site is managed and moderated by the association. Users can, for example, follow other people, join groups on specific areas of interest – including our regular fundraising campaigns – discuss content, ask questions, share their own media, conduct polls , share ideas, earn badges, score engagement points and let us know what they think. Indeed, we want the site to evolve and grow based on what our users tell us.

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