An industry veteran to oversee marketing and digital strategy for all Allen Media Group streaming content
LOS ANGELES, May 25, 2022 /PRNewswire/ — Byron Allen Allen Media Group (AMG) proudly announces the hiring of Matthew Lipson to the new position of Executive Vice President of Marketing for Digital Platforms and Content. In this new position, Lipson will oversee marketing strategies, creative development, social media, paid media and optimization for all. AMG digital television networks, motion pictures, content and digital delivery platforms, including Sports.TV, theGrio, HBCU GO, and Comedy.TVas well as AMGthe digital film distribution division, Freestyle Digital Media. Lipson is based in AMG head office at Los Angeles.
Matthew Lipson most recently served as Executive Vice President, Marketing and Digital at 101 studios and Sports Illustrated Studios where he oversaw marketing and digital strategy for all film, television and audio releases. Prior to that, Lipson served as Senior Vice President, Digital Marketing at Open road films and the NBC/Universal specialized films division, Focus characteristics. Prior to that, Lipson was vice president, client strategy at a world-renowned marketing and advertising agency. big spaceshipwhere he led strategy and client engagement and oversaw award-winning marketing and digital campaigns for global brands such as: Chobani, BMW, Hewlett-Packard, HIS BONE and Crayola. Matthew holds a bachelor’s degree from Colgate University.
“Veteran Marketing Manager Matthew Lipson is an integral and very valuable addition to our Allen Media Group family,” said Byron Allen, Founder, Chairman and CEO of Allen Media Group. “Matt’s extensive experience in digital marketing makes him the ideal executive team leader as we continue to expand our digital footprint across all of our Allen Media Group streaming platforms and position ourselves to maximize our new global partnership with Google. .”
“I am very pleased to join the Allen Media Group team as a Byron Allen continues to expand its already significant investments in digital products, technologies, content and direct-to-consumer platforms,” said Matthew LipsonExecutive Vice President of Marketing for Digital Platforms and Content at Allen Media Group.
About Allen Media Group / Entertainment Studios
President and CEO Byron Allen founded Allen Media Group/Entertainment Studios in 1993. Based in Los Angelesit has offices at New York, Chicago, Atlantaand Charleston, South Carolina. Allen Media Group owns 27 ABC-NBC-CBS-FOX affiliate television stations in 21 U.S. markets and twelve 24-hour HD television networks serving nearly 220 million subscribers: THE WEATHER CHANNEL, THE WEATHER CHANNEL EN ESPAÑOL , PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, JUSTICE CENTRAL.TV, THEGRIO.TV, THIS TV and PATTRN. Allen Media Group also owns THE GRIO, HBCU GO, SPORTS.TV and LOCAL NOW streaming platforms, the free-to-air AVOD service powered by THE WEATHER CHANNEL and content partners, which delivers real-time news hyper-local, weather, traffic, sports and lifestyle information. Allen Media Group also produces, distributes and sells advertising for 68 television programs, making it one of the largest independent producers/distributors of first-run syndicated television programming for television stations. Allen Media Group International Television continues to expand its branding and content around the world. It currently has active license agreements and programming in South Africathe United Arab Emirates, Australiathe Bahamian, Canada and New Zealand. With a library of over 5,000 hours of content held across multiple genres, Allen Media Group delivers video content to television stations, cable television networks, mobile devices and digital media. Our mission is to provide great programming to our Fortune 500 viewers, online users and advertising partners.
Entertainment Studios Motion Pictures is a full-service motion picture distribution company specializing in wide-release commercial content. ESMP released the highest-grossing independent film of 2017, the shark thriller 47 METERS DOWNwhich brought in more than $44.3 million. In 2018, ESMP also released Western to commercial and critical acclaim. HOSTILEShistorical mystery thriller CHAPPAQUIDDICK and the sequel to 47 METERS DOWN, 47 METERS BELOW: NO CAGE. The digital distribution unit of Entertainment Studios Motion Pictures, Freestyle Digital Media, is a leading multi-platform distributor with direct partnerships across all major cable, digital and streaming platforms. Capitalizing on a robust infrastructure, proven track record and experienced sales team, Freestyle Digital Media is a veritable home for independent films.
In 2016, Allen Media Group bought The Grioa highly rated digital video-centric news community platform dedicated to providing African Americans with compelling stories and perspectives currently underrepresented in existing national news outlets. The Grio offers aggregated and original video packages, news articles and opinion pieces on topics including breaking news, politics, health, business and entertainment. Originally launched in 2009, the platform was later purchased by NBC News in 2010. The digital platform remains focused on curating exciting digital content and currently has over 100 million annual visitors.
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