The global broadcast equipment market was rated at $4.4 billion in 2020. It is expected to reach a value of $6.1 billion by 2027, registering a CAGR of 5.6% during the period 2021-2027. With consumers shifting from television to digital media, staying relevant in broadcast media is challenging but necessary for long-term viability. Audiovisual television is changing considerably and it is necessary to change to avoid becoming useless.
Advancements in technology have pushed broadcasters to provide UHD output to their premium users, fueling the growth of the market. In addition, the increase in the number of digital channels and the increasing adoption of advanced broadcast equipment, with 8K video quality in sports coverage and 4K quality in news coverage, are giving impetus to the growth of the market. Large investments in hardware solutions and digital platforms in several countries have also propelled the market. Satellite dish providers, such as DISH and DIRECTV, are taking initiatives and investing to deliver up to 4K quality and increase subscriber numbers. This is driving the growth in demand for advanced broadcast equipment.
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Broadcasters are increasingly focusing on product innovation to replace traditional SDI settings with live production solutions that offer high efficiency and control. Likewise, the growing popularity of high-performance video coding standards is driving the demand for equipment, such as encoders, in the market. Additionally, the introduction of multi-channel video encoders allowed users to generate multiple different streams, which reduced hardware.
Impact of COVID-19 on Global Broadcast Equipment
According to COVID-19, the market is well positioned to benefit from an economic recovery and the transformation of the sector towards IP and cloud-based solutions. The business has reached a point where most broadcast and media companies have adopted new habits and ways of working. Cloud infrastructure should enable remote workflows and reduce reliance on on-premises systems in the future. The impact of the virus on demand will be worse for hardware makers, who are experiencing supply chain disruptions due to the outbreak and who rely on trade shows to drive sales. Vendors are promoting their next-generation software solutions more actively to compensate for the reduction in older offerings as the industry shifts to as-a-service models.
Conferencing tools like Zoom have been popping up all over the world, allowing users to effectively conduct virtual business meetings. For example, Microsoft saw a 500% increase in Microsoft Teams meetings in China after the outbreak. The coronavirus pandemic has forced broadcasters around the world to rethink their approach to producing and delivering content, resulting in changes to technology stacks, staff and facilities.
Global Broadcast Equipment Market Dynamics
Drivers: growing demand for encoders due to support for multiple formats
A video encoder mainly converts analog or digital video format to another suitable digital video format delivered to a decoder. For television broadcast, video encoders typically input SDI as an uncompressed digital video signal in an H.264 or HEVC. Video encoders designed for ISR and IPTV primarily accept analog, SDI, or Ethernet composite video along with application-specific metadata for transport to various formats of viewing devices or storage over a wireless or IP network for viewing through computer screens or for capture by a storage device.
These hardware encoders were the dedicated processors that use an algorithm designed to encode video and data into streamable content. These solutions are offered in both smaller portable boxes and larger permanent installations. Most professional broadcasters tend to use these hardware encoders for live streaming because they specialize specifically in hardware encoding, which gives them an edge over software encoders.
Constraints: lack of standardization of media formats and codecs used for delivery
Some important codec formats include H.261, MPEG1, H.262/MPEG2, H.263, DivX, AVS, Dirac, AAC, FLAC, TTA, MP3, Speex and others. Many multimedia codecs and file formats create ambiguity leading to a lack of standardization. The rapidly changing nature of digital video and audio formats and the lack of national or international consensus standards for the creation and preservation of digital audio and video are hampering the growth of the market. Standards for digital audio and video formats and compression methods evolve with each new advance in digital technology.
Various institutions have adopted digital audio file standards; however, digital video standards are not well documented outside of broadcast video, making it more difficult to find recommended best practices for video files. The adoption of standards contributes to the long-term preservation of media, which makes them crucial. The sheer number of available video and audio compression formats makes it difficult for broadcast and IT engineers to identify and work with, as various formats are used in legacy systems that are still in place. Additionally, many video quality errors are brought about by non-compliance with the variety of compression standards. Thus, making standardization of different media formats and codecs imperative for broadcasters.
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The study categorizes the broadcast equipment market on the basis of technology and product at regional and global level.
By Technology Outlook (Sales, USD Million, 2017-2027)
- Analog broadcast
- Digital broadcast
By Product Outlook (Sales, USD Million, 2017-2027)
- Satellite dishes
- Video servers
- Transmitters and Repeaters
- Others products
Outlook by Region (Sales, USD Million, 2017-2027)
- North America (United States, Canada, Mexico)
- South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
- Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, Netherlands, Norway, Sweden, Denmark, Rest of Europe)
- Asia-Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, Philippines, Singapore, Australia and New Zealand, Rest of Asia-Pacific)
- The Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, North Africa, Rest of MEA)
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Digital broadcasting is expected to account for the largest market share by technology
Based on technology, the global broadcast equipment market is divided into analog broadcast and digital broadcast. In 2020, the digital broadcast segment accounted for the largest market share of 82.4% in the global broadcast equipment market. The use of digital signals instead of analog signals for broadcasting over radio frequency bands is called digital broadcasting. The technology has evolved over the years with various governments around the world focusing on digital switching and analog switching off. Also, the technology has changed from BVB-T + MPEG2 to DBV-T2 + MPEG7.
Asia-Pacific accounts for the highest CAGR during the forecast period
Based on regions, the global broadcast equipment market has been segmented into North America, Asia-Pacific, Europe, South America, and Middle East & Africa. Asia-Pacific is experiencing the fastest growth with a CAGR of 6.1% over the forecast period. The Asia-Pacific region is home to some densely populated countries such as China and India. The region is one of the fastest to adopt the technology with growing broadband internet penetration. Moreover, according to a recent report by the financial information portal learn bonds, Asia has half of the Internet users in the world. The region has approximately 2.3 billion internet users, with 50.3% of global internet penetration.
SaaS solutions in the region are growing steadily in the region. Various vendors in the market are launching new online streaming solutions with the rise of OTT media streaming in the region. For example, in June 2021, KKStream, a leading B2B video streaming solution provider, unveiled its modular BlendVision streaming platform with three software solutions. Additionally, the development of new radio stations is encouraging the adoption of broadcast equipment in the region. For example, recently an independent Baihui station was launched in China.
Main market players
The “Global Broadcast Equipment Market” study report will provide valuable insights emphasizing the global market. The major market players are Ericsson AB, Harmonic Inc, Cisco Systems, Grass Valley, Sencore, ETL Systems Inc., Clyde Broadcast, ARRIS International Inc, AvL Technologies Inc and Acorde Technologies SA.