Bonneville to deploy GBS SFN in San Francisco

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The MaxxCasting network will be finished by March

GeoBroadcast Solutions stated that Bonneville International is deploying its DFS technology in San Francisco.

Geographic distribution solutions, MaxxCasting
A conceptual image of the GBS website.

A five-node single-frequency MaxxCasting network is expected to be completed in March, serving FM stations KOIT (96.5 MHz), KMVQ (99.7 MHz) and KBLX (102.9 MHz).

Each station will share the antenna infrastructure through a multiplex system. GBS said the improved signal is also expected to increase penetration with Nielsen PPM portable people counters.

“All three stations were acquired by Bonneville from Entercom in 2018,” the supplier noted in a project summary.

“A particular challenge for all the resorts in the region is the terrain of the East Bay Hills. By implementing a MaxxCasting SFN system, the technology provides strong, interference-free HD signal, sound and radio in the east bay for all three Bonneville stations. Bonneville will use the MaxxCasting system to simultaneously broadcast the main signal from all three stations to provide greater coverage in the East Bay.

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Partners working on the project include GatesAir, supplier of Flexiva transmitters; Goldman Engineering Management for the architecture of the project; Jampro antennas; SCMS for the sale and staging of equipment; Covington & Burling, LLP and its partner Gerard J. Waldron for legal advice; Rich Redmond, Managing Partner at Strativa Advisors; and Gary Krantz, CEO of Krantz Media Group.

GBS claims that its MaxxCasting SFN system extends the coverage area of ​​an FM signal and enables potential geo-targeting and text advertising and messaging closure, although the latter applications are not currently licensed by the commission. Synchronized Transmitter Infrastructure utilizes cellular network design broadcast and SFN software tools that integrate high-resolution terrain data, vehicle traffic analysis, and other parameters.

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