Apple files trademarks for Xcode Cloud, SharePlay, Memories and a series of Apple Music radio stations

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This week, Apple Legal was busy filing a series of trademark applications in the US, Hong Kong and Europe covering Xcode Cloud; the text SharePlay and the figurative version of SharePlay; Memory appearances; Memory mixes; and finally, five Apple Music Radio brands.

“Xcode Cloud”

Apple introduced Xcode Cloud at this year’s WWDC21 to help developers build apps faster. Xcode Cloud brings together the multiple tasks and tools needed to build, test, and deliver apps using powerful cloud services, enabling developers and teams to be more productive and deliver great apps to their users. Those interested can view the WWDC21 “Meet Xcode Cloud” session here.

This week, Apple filed trademark applications for “Xcode Cloud” in the United States and Hong Kong.

Apple has registered its trademark registrations in both countries under the 042 international class which covers the following:

“Software design and development; software consultancy; cloud computing featuring software for use in the design, development, testing, review, publication and distribution of other software applications; providing online non-downloadable software for use in developing, testing, reviewing, publishing and distributing other software applications; providing non-downloadable online application development software; providing information about computer software online; technical support services, namely, diagnosing and troubleshooting software problems. “

Apple’s “Specimen” provided to the USPTO was their web page here. The United States Patent Office defines a specimen as an example of how a company actually uses its trademark in the marketplace with the goods or services in its application.

Apple registered its trademark in Hong Kong under application 305767967 under the same international class 042.

” Share the game “

Apple introduced ‘SharePlay’ at this year’s WWDC21 held in June and to iPhone users with iOS 15.1 in late September. Apple legal has now filed trademark applications for “Xcode Cloud” in the United States, Hong Kong and Europe.

3 - x - SharePlay USPTO TM deposit in part

Apple has registered its trademark specifically under three international classes as follows:

Class 038: “Broadcasting and transmission of television programs, films, music, electronic publications, software applications and other audio, video and multimedia content by means of telecommunications networks, computer networks, the Internet and networks wireless communication; broadcasting and transmission of streaming television programs, films, music, electronic publications, software applications and other audio, video and multimedia content by means of telecommunications networks, computer networks, the Internet and wireless communication networks; subscription and pay-per-view broadcasting and transmission services by means of telecommunications networks, computer networks, the Internet, wireless communication networks and television; user correspondence for the transfer of television, film, music, electronic publications, software applications and other audio, video and multimedia content by means of telecommunications networks, computer networks, the Internet, wireless communication and telephone review; electronic messaging, electronic data transmission, video conferencing and real time video and audio communication services.

Class 041: “Provide continuous television, radio, audio, video, podcast and webcast programming; provide entertainment, sports, animation, music, information, current affairs, reality, documentary, current affairs, and arts and culture programs by means of telecommunications networks, computers networks, Internet, wireless communication networks and television; provision of non-downloadable entertainment, sports, animation, music, information, current affairs, reality, documentary, current affairs and art and culture programs; providing interactive guides for searching, selecting, recording and archiving television programs, motion pictures, entertainment multimedia content, podcasts and sound recordings; providing websites and computer applications featuring programs entertainment, sports, animation, music, information, current affairs, reality, documentaries, current affairs and art and culture; providing websites and computer applications featuring information in the fields of entertainment, sports, music, news, documentaries, current affairs, arts and culture; entertainment information; posting and presentation of reviews, surveys and ratings, and providing interactive websites and computer applications for posting and sharing reviews, surveys and ratings relating to entertainment, motion pictures; providing a website for downloading, storing, sharing, viewing and publishing audio, videos, podcasts and multimedia content. “

Class 042: “Providing on-line non-downloadable software; Providing on-line non-downloadable software for use in transmitting, receiving, browsing, searching, selecting, playing, streaming and viewing television programs, films, music, electronic publications, software applications and other audio, video and multimedia content; providing online non-downloadable software that enables multiple users to simultaneously view, interact with and comment on television, movies , music, electronic publications, software applications and other audio, video and multimedia content; providing online non-downloadable software for controlling the operation of media players, digital audio and video players, streaming devices , set-top boxes and computers; providing online non-downloadable software for transmission electronic data transmission, video conferencing, video and audio real-time communication, and sending and receiving electronic messages, images, audio, video and multimedia content; Providing online non-downloadable pre-recorded audio, video and multimedia files featuring television, films, music, electronic publications and other audio, video and multimedia content; Providing on-line non-downloadable software for use in the development of other software applications; Providing on-line non-downloadable computer application development software “

Apple has also filed for SharePlay in Hong Kong under application 305767958 and in Europe under application 018573857. Both have been filed under international classes 38, 41 and 42 but also added classes 9 and 35. Class 009 covers all types of hardware, current and future, such as smart glasses, wearable devices, 3D glasses and more. Class 035 covers data processing services over global communication networks, browsers and more.

‘SharePlay’ figured

In Hong Kong alone, Apple Legal has filed an application for the figurative version of “SharePlay” under application 305773140. as shown in the graphic image below. It has been registered under the International Class 009 which covers all types of Apple hardware, current and future, including smart glasses, wearable devices, 3D glasses and more.

4 SharePlay logo - Hong Kong figurative mark

Five Apple Music radio stations

Apple legal this week filed for trademarks in Europe covering five Apple Music radio channels covering: Party Starters Radio; Back porch country radio; Nationwide radio; Little Bit Country Radio and Country Risers Radio.

(Click on the image to enlarge)

5 Apple Apple MusicTM Little Bit Country Radio Station Repositories ... Country Wide Radio
5 Apple Apple MusicTM Little Bit Country Radio Station Repositories ... Country Wide Radio

(Click on the images above to enlarge)

Memory mixtures and memory appearances

(Photos / Apple Music)

To close this week’s IP report, two trademark filings for “Memory Mixes” and “Memory Looks” are new for iOS 15.

(Click on the image to enlarge it greatly)

7 memories

Memories: mixtures of memories

Customize your memory by cycling through memory mixes, which allow you to listen to different songs with a corresponding rhythm and memory look.

Memories: appearances of memory

Inspired by the art of cinematography, the 12 Memory looks add ambiance by analyzing each photo and video and applying the right contrast and color adjustment to make them look cohesive, just like studio colorists do. movies.

Apple’s “Memory Looks” have been filed under application 97065875 and “Memory Mixes: under application 97070039. Both have been filed under international class 009 which covers the following:

“Downloadable software for creating, editing and viewing photos and videos; downloadable software for applying filters to alter the appearance of digital images and photographs. ”

Apple has filed Memory Mixes in Hong Kong under application 305767976 and Memory Looks under application 305767985. Both have been filed under 009 and 042 in much more detail.

Under Class 009, Apple has listed all types of Apple hardware, current and future, including smart glasses, wearable devices, 3D glasses, home theater systems, televisions, and many more.

In class 042, Apple covers the design and development of computer hardware, software, peripherals, computer and video games, cloud computing services, industrial analysis and research services; medical research; medical laboratories and much more.

It should be noted that the international trademark classes under which Apple files their trademarks are important, as trademark registration will only protect the classes that were identified in their original application. In a legal battle, the originally filed classes could make or break a legal case.

11. Trade marks and designs bar


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