AFOA Reports Counterfeiting Concerns on Social Media Platforms in US

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The American Apparel & Footwear Association (AAFA) cited a significant increase in the availability of counterfeit products via social media in its submission for the 2021 Special Examination Off-Cycle of Notorious Markets. He highlighted industry concerns over Facebook’s platforms – including Instagram and WhatsApp – which are used by counterfeiters to advertise and sell counterfeit products.

This is the second time AFOA has highlighted Facebook in its submission for the Office of the US Trade Representative’s (USTR) Notorious Markets report, and follows increased attention to the role of social media in facilitating selling counterfeits online, the association said in a statement. Press release.

Earlier this year, the AAFA released a report titled “Dupe Influencers: The Concerning Trend of Promoting Counterfeit Apparel, Footwear, and Accessories on Social Media” with an analysis of the alarming behavior that generated millions of views, likes and dislikes. sharing of content directly related to the advertising and sale of counterfeit products online.

The AAFA cited a significant increase in the availability of counterfeit products via social media in its submission for the 2021 Special Examination Off-Cycle of Notorious Markets 301. It highlighted industry concerns regarding platforms of Facebook – including Instagram and WhatsApp – which are used by counterfeiters to advertise and sell counterfeit products.

The AFOA named three more platforms – Tokopedia, Bukalapak and Shoppee – in its submission this year.

Steve Lamar, President and CEO of the American Apparel & Footwear Association, said that “Counterfeits – which are far too easy to find online these days – are a plague on our society. Counterfeiters steal American intellectual property, destroy American jobs, traffic dangerous goods and ignore responsible factory conditions.

“Most people don’t want to buy fakes, but they often end up buying them anyway because many social media sites and third-party platforms don’t do a good enough job of vetting sellers and providing transparency to users. and consumers. That’s why AAFA supports the SHOP SAFE Act and the INFORM Consumer Act – two measures that will make it difficult for counterfeiters to ship their illicit goods to unsuspecting consumers – which are currently underway in Congress. This is also why the Known Markets process is such an important tool in the fight against illicit goods, as it holds those who do not meet basic standards accountable to the public.

The List of Known Markets identifies markets that are believed to engage in and facilitate significant copyright piracy and trademark infringement. AFOA focused this year’s submission on foreign and domestic e-commerce platforms.

Fibre2Fashion Information Office (KD)


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